How we earn, and why that should make you read more carefully, not less.
Everything on this site is free. Our only income is a share of brokerage that Alice Blue earns from people who open an account through our link. You should know that before you read a single word of our guides.
You do not need to open anything to use this site. No account, no signup, no email. If you never click the partner link, nothing here changes.
- Operated by
- Sathya Sankar
- Relationship
- Authorised Person of Alice Blue Financial Services (P) Ltd
- Broker SEBI Reg.
- INZ000156038
- Depository participant
- IN-DP-364-2018
- Partner code
- SKEL577
- Partner since
- January 2024
- We are not
- a SEBI-registered Investment Adviser or Research Analyst
Do you actually need a demat account?
Often, no. If all you want is mutual funds, you can invest directly through the AMC or an RTA platform without any broker at all — and pay no brokerage.
You need one to hold shares, ETFs, bonds or sovereign gold bonds in your own name.
To buy individual shares or ETFs · to hold sovereign gold bonds · to apply for IPOs · to hold securities in your own name
If you only want mutual funds · if you are still building an emergency fund · if you have high-interest debt to clear first
Compare at least two brokers before you choose. Charges, platform quality and support differ, and we are not in a position to tell you Alice Blue is the best fit for you — we are paid by them.
- Account opening
- See their charges page →
- Annual maintenance (AMC)
- See their charges page →
- Equity delivery brokerage
- See their charges page →
- Intraday & F&O
- See their charges page →
- Statutory charges
- STT, GST, stamp duty, SEBI fees
- 1 PAN card — Must match your name exactly as on the bank account.
- 2 Aadhaar linked to your mobile — The OTP-based e-sign will not work otherwise.
- 3 A cancelled cheque or bank statement — For the account you will settle funds through.
- 4 A signature on white paper — Plus a live selfie for in-person verification.
- 5 Income proof — Only if you intend to trade derivatives.
If you have read the above and still want to go ahead
This opens Alice Blue’s own eKYC with our partner code attached. Everything from that point — your documents, your money, your account — is between you and Alice Blue.
If something goes wrong
Complaints about your broking account do not come to us — we cannot access, move or close it. They follow the regulated escalation path.
Referral relationship. Sathya Sankar, operating The MoneyGoal, is an Authorised Person of Alice Blue Financial Services (P) Ltd (SEBI Reg. INZ000156038; depository participant SEBI Reg. IN-DP-364-2018), partner code SKEL577, since 16 January 2024. We receive permitted compensation, in the form of a share of brokerage, on accounts opened and traded through our referral link.
No advisory relationship. The MoneyGoal is not a SEBI-registered Investment Adviser or Research Analyst. Nothing published here is personalised investment advice, a recommendation to buy or sell any security, or a solicitation to trade. We do not offer portfolio management, stock tips or derivative signals.
Market risk. Investments in securities markets are subject to market risks, including the possible loss of capital. Read all the related documents carefully before investing. Past performance does not indicate future returns. Brokerage will not exceed the SEBI prescribed limit.
Charges. All account charges, brokerage and statutory levies are set and collected by Alice Blue and governed by their official documents, not by us. Charge figures on this page link to their published charges page rather than being restated here.