Swiggy is the leader when it comes to online food delivery services. As of 2022, the only official competitor Swiggy has is Zomato. No other competitors have the market cap to the scale possessed by these two!

When Swiggy kick-started their journey in 2014,Zomato was already a big name in the food delivery industry. No one, even the founders of Swiggy, would have imagined the grand success the Swiggy was about to savor in the upcoming years. It turned out to be one of the fastest unicorns in the country!

The Founders

Swiggy was founded in 2014 by three friends: Nandan Reddy, Rahul Jaimini, and Sriharsha Majety. They were all from technological backgrounds. Because of this, they were unanimous about one thing – combining technology with traditional business in an efficient way!

They didn’t do anything different. Swiggy followed the footsteps of Zomato but in a more efficient way!

What Are the Problems Solved by Swiggy?

• When it entered the food delivery industry, even Zomato had lost hope and was looking for ways to make some profits. In fact, Zomato didn’t realize the potential of this industry and was kind of lethargic in its operation.

• There were no proper delivery systems in place. Zomato had almost forgotten to expand its own hyperlocal logistic systems. Most of the deliveries weren’t directly handled by Zomato. They outsourced it in most cases which adversely affected their credibility.

• Moreover, there was a significant demand for doorstep food delivery, especially in metro cities where people had little time to spare. Going out, placing an order, and waiting for the food to be prepared and served felt inconvenient and time-consuming for many. This ever-increasing modern workforce needed a proper solution that would ease their lives.

• Swiggy assessed this situation through intense market research and identified the potential of this industry prior to anyone else and reaped their rewards!

• The most important problem Swiggy solved was to reduce the time taken for delivering food. They promised 30 minutes delivery with no minimum order value. This helped them penetrate fast in the Indian market!

Brilliant Strategies being followed by Swiggy

Swiggy is a great example from which new business owners can learn a lot. Ever since their beginning, Swiggy takes care of these strategies and makes sure to implement them with 100% accuracy. Here are the 4 brilliant strategies followed by Swiggy.

1. Taking care of their three pillars and making them feel prioritized

For a business idea such as Swiggy to be successful in its operation, the three pillars must be taken care of well enough. Three Pillars of a business like Swiggy are -Restaurants, Delivery Partners, and Customers.

• Restaurants – Swiggy ensured a great sale and profit for their Restaurant partners. Many Restaurant partners testify the growth of over 500% soon after joining listing their food on Swiggy. Restaurants use a backend app that promptly notifies them of new orders, allowing them to prepare and pack food for delivery partners efficiently. This system ensures restaurant owners feel valued and prioritized.

• Delivery partners – When it comes to Delivery partners, there is no fixed time or salary offered by Swiggy. This makes it one of the best passive income sources for many youngsters located in different cities in India. There are no hard interviews or demands expected from the delivery partners. They earn as they work. They have a delivery app that sends them a notification in case of a new order. For every order delivered they earn a comparatively decent income. This way, Swiggy makes Delivery partners feel special.

• Customers are the most important Pillar for Swiggy. This promises 30 minutes delivery with no minimum order. The customer gets to see a plethora of restaurants and their menu in the Swiggy Application. They are given the opportunity to order food from any restaurant as far as 20km away! Ordering food through Swiggy saves the time, effort, and money of the customer. They get the food delivered to their doorstep within the promised time.

Customers can also track the food as to whether or not it is packed, picked, and delivered. Once in a while, they also made engaged with unimaginable offers which turn even the one-time visitor into a Loyal Customer!

2. Identifying the true Potential and implementing it

• Prior to the advent of Swiggy, Zomato was the monopoly in the food delivery industry. However, they failed to realize the actual potential of this market and were almost at the tip of savoring failure.

• That is when Swiggy stepped in with proper research data which showcased the actual potential of the Food delivery industry. The moment Swiggy realized how huge this market can turn out to be, there was no looking back. They set out on their journey, implemented the startup with a proper vision, and see where they are!

3. Digital Marketing Strategy

• Since the founders of Swiggy were from the technology background, they knew it will to properly incorporate flawless technology with this business model. They took every step to make sure that their platforms work correctly. Moreover, they paid huge attention to their marketing strategies.

• They advertised their products and services through Instagram, Facebook, Twitter, and all sort of these social platforms along with the search engines like Google and Yahoo.This was among the startups that showcased the world the power of the internet. Their primary business model involved the Internet. Their Primary marketing model also involved the Internet!

4. Continuous Addition of Innovation in the Business Model

Swiggy didn’t stop their journey merely with food delivery. As the years went on they identified new demands from the population and entered new areas that allow them to function with their full potential.

Instamart -Swiggy started Instamart, a grocery delivery service that now competes with Bigbasket and Grofers huge names in the industry. Instamart offers 20-minute delivery which is unique in the market and acts as a crowd-puller.

Swiggy Go is another innovation that is imparted in their platform. Through this, anyone can avail of a pick and drop service at a minimal charge. For example, if you forgot the tiffin box and want that to be on your table when you are at the office. This service can be easily availed with the help of one tap in the app!

Along with these two new services, Swiggy has also launched several other services that are being loved by the masses!

What one can learn from Swiggy?

The business model of Swiggy is a great example where a new businessman can learn a lot of things. Here are a few points.

• Do the research and Identify the problem to be solved and turn that into a business.

• Bring in Innovation to keep all your counterpart at a distance.

• Identify the pillars of your business and make them feel prioritized through several practical measures.

• Embrace technology.

Do let me know your ideas and feedback down below in the comment section.!!!

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